At the start of this season, TYROLIT entered into an official partnership with the ÖSV (Austrian Ski Association) in the areas of service and technology. There have already been numerous points of contact between the two organisations for some time.

 

From precision tools in ski manufacturing and service to the development of a professional edge tuning set and exchanges in the surface treatment of edges and racing bases, the collaboration has already spanned several years. With the newly created TYROLIT service station it is now official. The first season with the new cooperation could not have got off to a better start and accompanied our alpine skiing athletes to the second most successful world championships of this millennium. In addition, the ÖSV was able to secure crystal in three disciplines.

The ÖSV, based in Innsbruck, was founded in 1905 and consists of the disciplines of alpine skiing, ski jumping, Nordic combined, cross-country skiing, biathlon, snowboarding, freeskiing, skicross, speed skiing, ski mountaineering, telemark, grass skiing, paraski, firn gliding, masters and mass sports. With more than 1100 clubs, in which more than 140,000 members are organised, the ÖSV is one of the largest sports associations in Austria and is also one of the most successful winter sports associations internationally.

At the heart of the cooperation is the benefit of our technological expertise for coaches, service technicians and racers, which in turn helps both companies to further expand their existing top positions. The TYROLIT service station in the start area, which makes it easier for the service people to tune and prepare the skis immediately before the race, could also be seen on TV at the numerous races. This also includes the extensive logo presence on the headwear of the Alpine Skiing coaching team and the entire ÖSV service team.

Especially in the current difficult times, it is important to look ahead courageously and make strategic decisions with a signal effect. The popularity of winter sports is particularly high in the German-speaking market, but also in numerous other European countries, and thus offers an attractive advertising environment. Moreover, with the ÖSV we have won the absolute figurehead in alpine sports as a cooperation partner. The high media advertising impact of the TYROLIT service station and the coaching team on TV enable us to effectively increase our brand awareness with a broad public. The collaboration also provides the perfect platform to further enhance our image as a technology company and as an attractive employer.